10 essential prompt frameworks that will help you master AI-driven communication and automation.
- RACE (Role, Action, Context, Expectation): This framework is useful for creating customisable prompts for a variety of tasks.
- Role: “You are a marketing strategist specialising in customer segmentation.”
- Action: “Develop a customer segmentation strategy.”
- Context: “The company sells premium fitness equipment online, targeting health-conscious consumers in the U.S. The main goals are to increase customer loyalty and improve targeted marketing for personalised email campaigns.”
- Expectation: “The strategy should segment customers based on demographics (age, income, location), purchase behaviour, and engagement levels. Include 3-4 customer segments with details on each segment’s characteristics, marketing messages that will resonate with them, and preferred communication channels.”
- CARE (Context, Action, Result, Example): This framework helps in engineering detailed and actionable prompts with examples.
- Context: “We are a SaaS company offering project management software. Our goal is to improve our product based on user feedback, but we currently lack an organised system to capture and act on customer feedback efficiently.”
- Action: “Create a structured customer feedback loop that helps us gather, analyse, and act on feedback to continuously improve our product.”
- Result: “The feedback loop should improve customer satisfaction and retention by addressing product issues quickly and implementing user-suggested improvements. It should also enhance communication between our product and customer support teams.”
- Example: “For example, you can suggest a process that includes regular customer surveys, a system for tagging and prioritising feedback, and a mechanism for closing the loop by informing users of the actions taken based on their input.”
- TAG (Task, Action, Goal): This framework is ideal for simple tasks where there is not much need for variation in writing style or tone.
- Task: “Improve the open rates of our email marketing campaigns.”
- Action: “Identify effective strategies, subject lines, and best practices.”
- Goal: “The goal is to increase open rates by 15% over the next 3 months by optimising subject lines, testing send times, and segmenting the email list more effectively.”
- TRACE (Task, Request, Action, Context, Example): This framework provides clear and actionable prompts for structured tasks.
- Task: “Automate the lead follow-up processes.”
- Request: “Provide a step-by-step guide on how to set up automated follow-up sequences, including email templates and timing.”
- Action: “Suggest tools or software for automation, outline the process for creating and scheduling follow-up emails, and recommend strategies for personalising automated responses.”
- Context: “We are a B2B software company with a large database of leads who have shown interest in our product but have not yet converted. Our goal is to streamline and automate the follow-up process to improve lead nurturing and conversion rates.”
- Example: “For example, you could include details on creating automated email sequences based on lead interactions, setting up triggers for follow-up emails, and using CRM integrations to track and manage leads.”
- CRISPE (Capacity/Role, Insight, Statement, Personality, Experiment): This framework is useful for testing different approaches and gathering multiple ideas.
- Capacity/Role: “You are a digital marketing expert with a focus on paid advertising and performance optimisation.”
- Insight: “We have been running Facebook and Google ads for the past 6 months, but our click-through rate (CTR) and conversion rates have plateaued. We believe the issue could be related to our ad creatives or targeting.”
- Statement: “We want to run a paid ad experiment to improve both CTR and conversion rates, testing different variables to see what resonates with our audience.”
- Personality: “Approach this with a data-driven mindset, but also include creative strategies for testing new ad creatives and audience segments.”
- Experiment: “Design an A/B test for Facebook and Google ads, including recommendations for ad copy variations, creative formats (images vs. videos), and audience targeting. Suggest KPIs and benchmarks for evaluating success.”
- AIDA (Attention, Interest, Desire, Action): This framework is useful for creating engaging copy for creative jobs.
- Attention: “Create a compelling headline and hero section that immediately captures the visitor’s attention by addressing a key pain point or need.”
- Interest: “Provide engaging, easy-to-read content that highlights the unique features and benefits of the product, using visuals and concise text to keep the visitor interested.”
- Desire: “Craft persuasive copy and use testimonials or social proof that create a desire for the product, emphasising how it solves the visitor’s problem or enhances their life.”
- Action: “Design a clear, prominent call-to-action (CTA) that motivates visitors to make a purchase, sign up for a demo, or start a free trial.”
- RTF (Role, Task, Format): This framework categorises requests into roles, tasks and formats.
- Role: “Act like a life coach with 30 years of experience in mentoring.”
- Task: “Give me a plan to improve my work-life balance.”
- Format: “in table format.”
- RISEN (Role, Instructions, Steps, End goal, Narrowing): This framework is a structured approach to dissect complex tasks into actionable components.
- Role: “You are an expert digital course builder who has sold millions in online courses.”
- Instructions: “Please give me a list of EVERYTHING important that I should include in my AI course and tell me all the different methods of growth I can implement to maximise revenue.”
- Steps: “1. First start by covering all the things that ANY digital course should include. 2. Then proceed by giving your thoughts on what AI courses should include. 3. End with covering the best growth marketing tactics and strategies for digital courses.”
- End goal: “The goal is to give me a concise list of everything I should include within the course, as well as give me ideas on how I can maximise the revenue from my course.”
- Narrowing: “Constraints: Maximum of 500 words. – Avoid technical jargon. – Make it actionable – Make it clear”
- Chain of thought: This framework improves the LLM’s reasoning by telling it to go through a problem step-by-step.
- “How do I improve my sales calls? I’ve only got a 15% close rate right now, and I think it’s because I’m not selling the dream enough. Let’s think through it step-by-step.”
- Chain of Density: This framework is useful for improving content through recursion.
- “Instructions: Here is a prompt I use to generate cold emails for my landing page creation agency: “I need a cold email idea that will engage my [ideal customer] with a unique perspective on [subject] and persuade them to take [desired action]” You will generate increasingly improved versions of this prompt. Recursion: Repeat the following 2 steps 5 times. Step 1. Identify 1-3 points from the initial output which are missing. Step 2. Write a new, improved output of identical length which includes the missing points. Benchmark: Here is more information on what makes a good prompt: Clarity and Specificity Be Clear: The prompt should be easy to understand. Be Specific: Vague questions will often yield vague answers. The more specific you are, the better the AI can generate a targeted response. Open-Ended vs Closed-Ended Open-Ended: Use open-ended questions for comprehensive answers or when you want the AI to generate multiple ideas. Closed-Ended: Use yes/no or either/or questions when you need a straightforward answer. Context Provide Context: The more context you give, the more the AI understands the scenario you’re asking about. Time-Frame: If the question is dependent on a particular time or sequence, make sure to include it. Purpose Define Your Objective: Whether it’s to gather information, generate text, solve a problem, or something else, make your objective clear. Question Type: Tailor your prompt based on what you’re looking for—explanations, summaries, creative writing, etc. Simplicity Avoid Jargon: Unless it’s necessary, steer clear of complex language or industry-specific terms. K.I.S.S. (Keep It Simple, Stupid): Sometimes, simpler prompts are more effective in getting the desired response. Additional guidelines: Remember to repeat the process 5 times.”
These example prompts should provide a clearer understanding of how to apply each framework. Remember that these are templates, and you should always tailor them to your specific needs.